Caffè Culture (London Olympia 21-22nd May 2008) is a hot place to be – literally! It’s a busy place: products being launched, workshops being run, people networking, and the poor old demonstration chefs getting rather warm in their kitchens!Visitors are being treated to a wealth of ideas and opportunities, not to mention the host of goodies just begging to be tried – just to make sure that they taste as good as they look!
A particular focus this year is on responsible packaging for the single-serve ‘to-go’ market. There are at least six packaging specialists showcasing innovative products alongside their traditional ranges.
Products on offer include: triple-walled cardboard pasta pots; bio-coated cups; wooden chopsticks from sustainable forests; and smart recycled bags made with inserts enabling customers to carry-out a meal and a drink securely.
The ‘take-out’ industry must respond to customer demands and start along the journey of embracing sustainable products. Meaningful schemes such as Save-a-Cup of which Mars Drinks was the founder member are specifically designed to encourage the habit of recycling in the work-place.
The scheme is responsible for recycling an amazing 325 cups per year. The UK has been slower to positively embrace and support the need for environmentally responsible innovations than the rest of Europe, however, if Caffè Culture is anything to go by, the tide is turning. A recent NOP/Scottish Power survey showed that 74% of respondents would buy greener goods because of a concern for future generations – so it’s about time too!
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